An authentic Italian market fast casual franchise
offering fresh & delicious gourmet Italian food in a fast and timely manner

FOUNDED / SEGMENT
2016 / Fast Casual / QSR

REVENUE STREAM / DAY PARTS
Dine-In, Catering, Mobile Ordering, Carry Out / Breakfast, Lunch, Dinner, Snacks

FOOTPRINT / HOURS OF OPERATION
600 – 1,200 sq. ft. / Mon-Thurs 8am-7pm, Fri 8am-8pm, Sat. 10am-8pm, Sun 12pm-7pm

Our Story

The Italian Place mission is to provide fresh and consistently prepared Italian subs and additional menu items in a timely manner for 100% customer satisfaction.

The Italian Place founder, Adriana Penachio-Sifakis, a New England native shares her passion for fresh and authentic Italian food. The Italian Place offers freshly prepared Italian subs, pasta, coffee beverages, dinners-to-go, gift boxes and Italian delicacies. Inspired by her grandmother Florence, who she called Nonnie, Adriana unveiled The Italian Place in 2016 with a shared passion of her husband and three children.

Customers at The Italian Place express their excitement with repeat visits, frequently requesting a location in their neighborhood, as they experience a friendly Italian hospitality with fresh and deliciously prepared foods. The Italian Place has become a go-to destination for the entire community in the Washington, DC metro area.  The Italian Place franchise will make a great addition to any community!

adriana headshot

Adriana Penachio-Sifakis 
Founder, CEO
The Italian Place

Franchise Advantage

Checkmark Icon

In-demand concept ideal for prime real estate & flexible conversion options from 700-1,200 sq. ft. 

Checkmark Icon

Capitalizing on the huge trend of 300 million sandwiches eaten a day in the U.S. by offering fresh, authentic Italian subs at a competitive cost (U.S. Foods)

Checkmark Icon

Huge fan base and brand support from a long list of celebrities on the Washington Nationals baseball team

Checkmark Icon

Professional support in all capacities including location selection, manager and employee training, operational procedures implementation, menu development and strategic marketing initiatives

Checkmark Icon

Proven business model, low build out costs, efficient labor model, & turnkey operation making it one of the most affordable franchises

The Numbers

Franchise Fee Icon

FRANCHISE FEE

$30,000

Multiple Storefronts

MULTI-UNIT DEVELOPMENT FEE

Full deposit 1-3 units (or 1-5 for 10+ units), 50% deposit each additional unit

Royalties Icon

ROYALTIES

6% of Gross Sales

Arrows Pointing to Lightbulb

WORLDWIDE CREATIVE FUND

2% of Gross Sales

Map Pin with Storefront

LOCAL STORE MARKETING

1% of Gross Sales

Start Up Costs Icon

START UP COSTS

$288,900 – $539,400

Target Franchisee

The Italian Place is looking for qualified franchise investors who share the same passion for serving customers across the United States. Prospective franchisee should have multi-unit food service operator experience, be hands-on in the operations of their restaurants and adhere to The Italian Place’s organizational structure requirements and brand guidelines.

Franchise Requirements

Operational experience in the restaurant business is a plus, but not required assuming a professional General Manager will be part of your team. Prospective Franchisees must meet the minimum requirements below to be consider for a The Italian Place franchise.

  • $1MM net worth*
  • $500K capital available for investment*
  • Ready to begin development within the next 3-6 months
  • Ready to develop a minimum 5-unit territory in a major U.S. area

* Investment partners may contribute to this requirement

Franchise Support

The Italian Place is committed to quality Italian market fare and consistency at every location and has developed systems which make duplication of our famous recipes and flavors easy for franchisees. We use best in class product partners to guarantee efficient distribution to all restaurants. To ensure impeccable operations at every The Italian Place, we provide our franchisees with the resources and support necessary to succeed.

Support provided to franchisees includes:

  • Real Estate, site selection
  • Store build-out, construction
  • Training systems
  • Operational support
  • Recipe & menu development
  • Marketing & brand building
  • Vendor & equipment selection
  • Business consulting
  • Pre-opening, grand opening support

Quotable Quotes

“Every visit yields a new purchase, the Italian Place never fails to provide a distinct array of niche Italian market needs.  The kids love the sandwiches and gelato, along with Italian chocolates and cookies. A must visit, you’ll be certain return again and again.”

Cam R.
Restaurant visitor, Alexandria, VA

“I’ve been frequenting this place for 2 years. It’s a small, family owned operation that emphasizes quality and authenticity. I love going here for their wine, homemade sauces, and to try new pasta shapes.”

Raven H.
Restaurant visitor, Alexandria, VA

“This place is fun and delicious for a deli sandwich. We have called ahead before and the staff is friendly and quick. I love the thinly sliced meats and crunchy rolls. We have picked up items for a picnic and a cooking date night for special occasions!”

Nora P.
Restaurant visitor, Alexandria, VA

“There are a dozen or so sandwiches made with the freshest ingredients. Paninis and fresh pasta and soups are also on the menu, and regardless of what you order, you’ve picked a prize! You simply can’t go wrong here!
Oh, and they cater too!”

Jim W.
Restaurant visitor, Alexandria, VA

“I came with my family and we all really enjoyed our experience here. I had the Dusty Baker and it was delicious. Fresh bread, flavorful prosciutto and salami with the hot pepper spread to set it off. We also got the bomboloni and the cannoli for dessert. The bomboloni was tasty but the cannoli was next level. Highly recommended – I will definitely go back!”

Tyler C.
Restaurant visitor, Alexandria, VA

“OMG the subs here are probably the best i’ve had in the DC area​!  I really recommend this place if you are looking for a little taste of Italy on the go! I got the Eva sub and shared the meatball with my husband, both tasted great and the bread was really fresh.”

Jane E.
Restaurant visitor, Alexandria, VA

The Italian Place News

Provisions: The Italian Place
Northern Virginia Magazine

BECOME A THE ITALIAN PLACE FRANCHISEE IN 30-DAYS

Step 1

Submit an Inquiry Form
(Today!)

Step 2

Speak with Franchise Development Director
(within 24 hours)

Step 3

Submit the Franchise Application
(2 days)

Step 4

Review Application with Franchise Development Director
(3 days)

Step 5

Receive & review Franchise Disclosure Document with Franchise Development Director
(5 days)

Step 6

Schedule Discovery Day with Franchisor
(14 days)

Step 7

Execute letter of intent
(16 days)

Step 8

Become a Franchisee!
(30 days)

Ready to become a successful franchisee?
Click below to complete our franchise application & access the FDD:

(703) 537-5396 connect@fransmart.com

1. Notice Regarding Franchise Offers and Sales

A. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. There are approximately 14 countries and 15 US states that regulate the offer and sale of franchises. The countries are Australia, Brazil, Belgium, Canada (provinces of Ontario, Alberta, Prince Edward Island, New Brunswick and Manitoba), China, France, Indonesia, Italy, Japan, Malaysia, Mexico, Russia, South Korea, Spain, and the United States of America. The US states are California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states or countries, are receiving this message in one of these states or countries, or intend to operate a franchise in any of these states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction.

B. This offering is not an offering of a franchise. In New York (USA), an offering of a franchise can only be made by a prospectus that has been previously filed and registered with the Department of Law of the State of New York. The application for registration of an offering prospectus or the acceptance and filing thereof by the Department of Law as required by the New York law does not constitute approval of the offering or the sale of such franchise by the Department of Law or the attorney general of New York.