Slapfish - Lobster Sandwich

The largest and fastest growing fast casual seafood franchise in the world,
offering sustainable, affordable, healthy and above all “crave-worthy” food

Slapfish - Taco

2011 / Fast Casual – chef-crafted, versatile, healthy, sustainable seafood

Slapfish - Lobster Roll

Dine-In, Carry Out, Online Ordering, Catering / Lunch, Dinner, Catering

Slapfish - Shrimp Burrito Bomb

400 – 2,000 sq. ft. / varies by location, approximately 11am – 9pm

Our Story

Slapfish is a renowned award-winning fast-casual seafood restaurant chain founded in 2011 by celebrity chef Andrew Gruel. Their ridiculously fresh and “crave-worthy” sustainable seafood is nationally recognized on the Cooking Channel, the TODAY Show, PBS and featured in The Wall Street Journal, Men’s Health, Food & Wine Magazine, Entrepreneur, and Restaurant Business, just to name a few.

Slapfish is a trend-setting alternative to the over-saturated burger market, presenting the desirable opportunity to secure units in prime locations. Their popularity has gained the attention of established Five Guys and Popeyes franchisees who have chosen Slapfish as their next emerging restaurant brand.

Slapfish is a unique franchise that has redefined seafood with a versatile healthy menu, a wide range of flavors, and a generous smack of gourmet. Their mission: enhance each dining experience with fun and sexy seafood options.

Andrew Gruel

Andrew Gruel

Franchise Advantage

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Capitalizing on the recent NFI report that people are eating 2x more seafood, it is an in-demand fast casual concept & perfect fit for prime real estate & flexible conversion options: kiosk to 2,000 sq. ft.

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Nationally recognized on the Cooking Channel, TODAY Show, PBS & featured in The Wall Street Journal, Men’s Health, Food & Wine Magazine, Entrepreneur, & Restaurant Business

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Grow your franchise portfolio; established Five Guys & Popeyes franchisees have chosen Slapfish as their next emerging restaurant brand

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Franchisee support; franchise systems, operating procedures, marketing, design, proprietary recipes, exclusive supply lines, training, leverage of celebrity chef, positive reviews, brand popularity

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Sustainable, approachable, affordable, healthy & above all “crave-worthy” seafood providing the quality of fine dining at the cost & convenience of “faster” food

The Numbers

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Multiple Storefronts


Full deposit 1st unit, 50% deposit each additional unit

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5% of Gross Sales

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2% of Gross Sales

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1% of Gross Sales

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Slapfish: $227,940 – $855,600 or ‘Roll in the Wall by Slapfish’: $185,940 – $289,450

Target Franchisee

We’re looking for franchisees who want to be part of our family as we continue to expand as the largest and fastest growing fast casual seafood chain in the world. Potential franchisees will be experienced running multi-unit restaurants and looking to capitalize on our established reputation in the seafood industry and with restaurant visitors.

Franchise Requirements

Operational experience in the restaurant business is a plus, but not required assuming a professional General Manager will be part of your team. Prospective franchisees must meet the minimum requirements below to be consider for a Slapfish franchise.

  • $1MM net worth*
  • $500K liquid capital available for investment*
  • Ready to begin development within the next 3-6 months
  • Ready to develop a minimum 3-unit territory in a major U.S. area

*Investment partners may contribute to this requirement

Franchise Support

Slapfish franchise owners benefit from comprehensive training and support systems designed to increase business value and operational efficiency.

Support provided to franchisees includes:

  • Real estate, site selection
  • Store build-out, construction
  • Training systems
  • Operational support
  • Recipe & menu development
  • Marketing & brand building
  • Vendor & equipment selection
  • Point of Sale system
  • Business consulting
  • Pre-opening, grand opening support

The Market


  • Huntington Beach, CA
  • Irvine, CA
  • Laguna Beach, CA
  • Brea, CA
  • San Clemente, CA
  • San Jose, CA
  • LAX Airport, Los Angeles CA
  • Lehi, UT
  • Park City, UT
  • Sandy, UT
  • Farmington, UT
  • Glendale, AZ
  • Orlando, FL
  • Pooler, GA
  • Rockville, MD
  • Albuquerque, NM
  • Nichols Hills, OK
  • One Loudoun Downtown, Ashburn, VA
  • London, UK

  • Carmel, IN
  • Winrock Albuquerque, NM
  • Arlington, VA
  • Hilton Head, SC
  • Colorado
  • New Jersey
  • Delaware
  • Texas
  • Washington, D.C.
  • (many more in development)

Quotable Quotes

“Best new casual seafood dining chain! Standout items were the lobster taquitos, the ceviche, and the seafood roll. It is a challenge to find lobster in any orders at quick casual dining places, but they have managed to do it right! Time to bookmark ALL the locations so I can get my fill wherever I am!”

Jeff P.
Restaurant visitor, Albuquerque, NM

“Tasty, flavorful, authentic, fresh and reasonable priced seafood with excellent service, awesome friendly staff. Best of all, you can taste the hype! Enough said! If you like seafood, you’re missing out if you’re not giving this place a try. Nothing disappoints, my family was satisfied and loved everything!”

Trinity H.
Restaurant visitor, Glendale, AZ

“Really tasty Lobster roll; the ingredients are really fresh and they are generous with the lobster! I liked that they had a large variety of sauces from Siracha to blackened Habanero (something for all spice levels). The coleslaw was also very tasty. I will definitely be returning!”

Yessica C.
Restaurant visitor, Montebello, CA

“Once I saw the menu, I really got excited about the food! I couldn’t believe how big the fish taco was – I needed two-hands! The fish was fresh and the toppings and sauces made the whole dish come together. It was definitely the perfect fish taco – best I ever had. I’m bringing my friends!”

Minky K.
Restaurant visitor, South L.A., Los Angeles, CA

“Yes! The fish tasted very clean and the batter was perfectly crispy. Fries were delicious. The ultimate fish taco was huge and so good! Their clam chowder was pleasantly rich; you got the sense that it was freshly prepared, not some reheated product. We found Slapfish to be our new favorite fish place!”

Ahsinohr N.
Restaurant visitor, Nichols Hills, OK

“Had Slapfish at LAX, got 2 huge pieces of fish and a side of the pickles. It was so much food that I could only eat half! Location was very clean, and I loved all the hot sauces, malt vinegar, and other condiments you can choose from. Slapfish has the best fish and chips I’ve ever had. Prices are very reasonable.”

Dee P.
Restaurant visitor, San Francisco, CA

Slapfish Crab BLT

Slapfish News


Step 1

Submit an Inquiry Form

Step 2

Speak with Franchise Development Director
(within 24 hours)

Step 3

Submit the Franchise Application
(2 days)

Step 4

Review Application with Franchise Development Director
(3 days)

Step 5

Receive & review Franchise Disclosure Document with Franchise Development Director
(5 days)

Step 6

Schedule Discovery Day with Franchisor
(14 days)

Step 7

Execute letter of intent
(16 days)

Step 8

Become a Franchisee!
(30 days)

Ready to become a successful franchisee?
Click below to complete our franchise application & access the FDD:

(703) 537-5396

1. Notice Regarding Franchise Offers and Sales

A. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. There are approximately 14 countries and 15 US states that regulate the offer and sale of franchises. The countries are Australia, Brazil, Belgium, Canada (provinces of Ontario, Alberta, Prince Edward Island, New Brunswick and Manitoba), China, France, Indonesia, Italy, Japan, Malaysia, Mexico, Russia, South Korea, Spain, and the United States of America. The US states are California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states or countries, are receiving this message in one of these states or countries, or intend to operate a franchise in any of these states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction.

B. This offering is not an offering of a franchise. In New York (USA), an offering of a franchise can only be made by a prospectus that has been previously filed and registered with the Department of Law of the State of New York. The application for registration of an offering prospectus or the acceptance and filing thereof by the Department of Law as required by the New York law does not constitute approval of the offering or the sale of such franchise by the Department of Law or the attorney general of New York.