FOUNDED / SEGMENT
1971 / Fast Casual – authentic Middle Eastern cuisine with signature menu
REVENUE STREAM / DAY PARTS
Lunch, Dinner, Late-Night, Catering / Lunch, Dinner, Late Night
FOOTPRINT / HOURS OF OPERATION
1,400 – 1,800 sq. ft. / varies by location, approximately 11am – 2am
Mamoun’s Falafel has been serving high quality Middle Eastern food since it first opened its doors in New York’s Greenwich Village in 1971. The family-owned restaurant is not only the oldest falafel restaurant in the city, but also the most famous. Loyal fans range from native New Yorkers and tourists, to famous actors and musicians.
Mamoun’s Falafel makes everything from scratch using only the freshest ingredients, finest imported spices, and signature recipes. They were highlighted on ‘Best Cheap Eats in the U.S.’ and quoted by celebrity Chef and TV host Rachael Ray as the “best falafel I’ve ever had on the planet… Period!”
Mamoun’s Falafel franchises are booming across the country having caught the attention of large multi-unit franchisees as their next emerging brand in major markets across the U.S. and internationally.
Perfect fit for prime real estate & flexible conversion options from 1,400 – 1,800 sq. ft.
Commissary driven menu & ‘Mamouniversity’ provides a highly effective, affordable franchisee support system
Capitalizing on the trend, 66% of consumers are eating a wider variety of ethnic cuisine compared to 5 years ago (National Restaurant Association)
Everything from scratch using only the freshest ingredients, finest imported spices, & signature recipes
Mamoun’s Falafel is now the fastest growing Middle Eastern fast casual restaurant franchise in the world
MULTI-UNIT DEVELOPMENT FEE
Full deposit 1-3 units (or 1-5 for 10+ units), 50% deposit each additional unit
6% of Gross Sales
WORLDWIDE CREATIVE FUND
2% of Gross Sales
LOCAL STORE MARKETING
1% of Gross Sales
START UP COSTS
$672,890 – $1,191,200
We’re looking for passionate and dedicated franchisees with experience owning and operating multiple franchise units within a territory, or qualified investors ready to invest in the country’s largest and fastest growing Middle Eastern food restaurant franchise.
Operational experience in the restaurant business is a plus, but not required assuming a professional General Manager will be part of your team. Prospective Franchisees must meet the minimum requirements below to be consider for a Mamoun’s Falafel franchise.
- $1MM net worth*
- $500K capital available for investment*
- Ready to begin development within the next 3-6 months
- Ready to develop a minimum 5-unit territory in a major U.S. area
*Investment partners may contribute to this requirement
Mamoun’s Falafel franchise owners benefit from comprehensive training and support systems designed to increase business value and operational efficiency.
Support provided to franchisees includes:
- Recipe & menu development for Middle Eastern food
- Real estate / site selection
- Store build-out, construction
- Business consulting
- Training systems
- Operational support
- Recipe & menu development
- Marketing & brand building
- Vendor & equipment selection
- Point of Sale system
- Pre-opening, grand opening support
A LANDMARK NEW YORK FALAFEL JOINT LOOKS TO GROW THROUGH FRANCHISING
Forbes Profile Story
By: Karsten Strauss
For nearly 40 years, nighttime carousers ambling out of bars and nightclubs in New York City’s famous West Village neighborhood have had a stalwart option for their post-cocktail snack attacks.
Founded in 1971 by Syrian immigrant Mamoun Chater, Mamoun’s Falafel has achieved almost cult status as it churned out Middle Eastern fare from its 200-square-foot shop for daytime shoppers, tourists, students on a budget and late-night party-goers. Now the operation is in the fourth year of its play to branch out through franchising, and has 10 shops up and running, with more on the way.
Mamoun’s has always been a family affair, and Mamoun, his wife Maria and their children lived on the same street as the restaurant, and everyone pitched in to run the business. Over the years the restaurant gained a reputation as a great place for late-night eats…
Mamoun’s Falafel News
BECOME A MAMOUN’S FALAFEL FRANCHISEE IN 30-DAYS
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(within 24 hours)
Submit the Franchise Application
Review Application with Franchise Development Director
Receive & review Franchise Disclosure Document with Franchise Development Director
Schedule Discovery Day with Franchisor
Execute letter of intent
Become a Franchisee!
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A. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. There are approximately 14 countries and 15 US states that regulate the offer and sale of franchises. The countries are Australia, Brazil, Belgium, Canada (provinces of Ontario, Alberta, Prince Edward Island, New Brunswick and Manitoba), China, France, Indonesia, Italy, Japan, Malaysia, Mexico, Russia, South Korea, Spain, and the United States of America. The US states are California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states or countries, are receiving this message in one of these states or countries, or intend to operate a franchise in any of these states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction.
B. This offering is not an offering of a franchise. In New York (USA), an offering of a franchise can only be made by a prospectus that has been previously filed and registered with the Department of Law of the State of New York. The application for registration of an offering prospectus or the acceptance and filing thereof by the Department of Law as required by the New York law does not constitute approval of the offering or the sale of such franchise by the Department of Law or the attorney general of New York.