Calii Love partners with Fransmart to increase North American footprint

The Toronto-based, healthy, fast-casual concept Calii Love is now franchising in Canada, and making its mark in the U.S. with the opening of a flagship location.

By partnering with franchise development company, Fransmart, the food franchise plans to not only open more locations in the States, but is also eyeing up international development plans.

Since opening in 2016, Calii Love has expanded to four locations throughout the Greater Toronto Area, prompting the concept to seek a development partner to assist with franchise expansion throughout Canada. To further fuel its momentum across North America, the brand is opening its first U.S. corporate storefront in Culver City, California, in 2020, which will also serve as its U.S. flagship store.

Dan Gunam, CEO of founder of Calii Love, said: “We are thrilled to be partnering with Fransmart, a team who truly understands Calii Love’s vision and strategy for future international growth. Working together, we will continue to focus on cultivating a positive and inclusive corporate-culture while investing in our community.”

The Canadian brand places a great deal of importance on the notion of wellness, both for its customers and employees. For employees, it boasts perks like free meals, access to yoga and fitness classes and healthcare benefits.

“Today’s consumers are increasingly health-conscious and are looking for a brand that will fit into their wellness routine – and that brand is Calii Love,” Gunam continues.“With a human-first approach, franchisees and employees alike will greatly benefit from all that Calii Love has to offer and customers will keep coming back from more of its good vibes and delicious food.”

Calii Love is currently seeking experienced multi-unit foodservice operators in Canada, as well as scouting potential markets across North America.

“The plan is to go global,” says Gunam. “We want to share what positive corporate culture, health and wellness is all about, across the world.”