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Overview
The NYC restauranteur and founder Stratis Morfogen took his family’s legacy trade, the New York diner, and reinvented it as this winning combination, classic diner dishes in delectable dumpling form! A 24 hour, contactless, automat dumpling franchise that spins the QSR industry on it’s head.
Take a look inside The Automat that is shaking up the QSR industry
Stratis Morfogen is interviewed on Restaurant Misfits discussing his successful ventures that are a favorite among the New York City locals
Brooklyn Dumpling Shop shows off their incredible Frose drink that comes in several different flavor combinations.
The Brooklyn Dumpling Shop Satay Sauce is going to become the your new go to favorite
Stratis Morfogen of Brooklyn Dumpling Shop speaks with Dan Rowe about real estate opportunities for restaurants post pandemic
Renown food connoisseur Foodgod checks out the new safety measures and of course the dumplings
Moving towards the future – by taking from the past? Brooklyn Dumpling Shop is drawing upon nostalgia in order to break into a new era of innovation in the food industry.
CEO, Founder Brooklyn Dumpling Shop
Stratis Morfogen
Our Story
Stratis Morfogen is an established restaurateur who has handcrafted 32 delicious flavors of dumplings to be served in a 24hour automat. The entire concept is touchless and contact-free keeping customers and staff safe while being able to deliver consistent hot and fresh food. It’s the first dumpling franchise to go completely touch-free.
Utilizing the once common Automat allows the brand to keep customers and employees safe by eliminating a point of contact but also regulate the temperature of each locker ensuring food stays piping hot or drinks perfectly chilled. Customers will receive a unique code on their phone which opens only their lockers. This ensures the correct food is taken every time and makes it fast and easy for third-party delivery services. Customers are able to order online or at self-sanitizing kiosks in-store.
This revolutionary concept has shaken the QSR industry and is on track to reach its goals to open 500 units in the next 5 years are underway. Brooklyn Dumpling Shop will be in every train station, airport, strip mall, and shopping center in the top mass media markets both nationally and worldwide.
Franchise Advantage
Unique Concept
Unique Automat concept and flavor combinations set us apart from the competition
Available in Retail Stores
Frozen Brooklyn Dumpling Shop dumplings available nationwide increase brand awareness and revenue streams
Contactless Format
Customer and employee safety is built in with contactless and touchless ordering and food pick-up
Custom Food Locker Design
The custom food locker is convenient for customers and flexible enough to fit in spaces from 400 to 1,200 sq. ft.
Drinks to Go
You won’t miss out on liquor sales with the custom to-go drink packaging
The Numbers
FRANCHISE FEE
$45,000
MULTI-UNIT DEVELOPMENT FEE
Full $45,000 franchise fee 1-3 units (or 1-5 for 10+ units), 50% deposit each additional unit
ROYALTIES
6% of Gross Sales
WORLDWIDE CREATIVE FUND
2% of Gross Sales
LOCAL STORE MARKETING
1% of Gross Sales
START UP COSTS (MULTI-UNIT)
$508,278 – $856,778
International Opportunities Avaliable
FRANCHISE FEE
$40,000
MULTI-UNIT DEVELOPMENT FEE
Full franchise fee 1-3 units (or 1-5 for 10+ units), 50% deposit each additional unit
ROYALTIES
6% of Gross Sales
WORLDWIDE CREATIVE FUND
2% of Gross Sales
LOCAL STORE MARKETING
1% of Gross Sales
START UP COSTS (MULTI-UNIT)
$348,500 – $663,000 (USD)* Can vary by International Territory)
As Seen In
Frozen Brooklyn Dumpling Shop dumplings available nationwide increase brand awareness and revenue streams
Stratis Morfogen: Has Big Plans. With ambitious new restaurants, a cookbook, and a frozen-food line, the entrepreneur is making the pandemic a time of opportunity.
Target Franchisee
Brooklyn Dumpling Shop is seeking franchisees that are focused on exceptional operations and customer service and looking to build multi-unit franchise territories. Franchisees must demonstrate substantial business experience and possess a true passion for the Brooklyn Dumpling Shop concept.
Franchise Requirements
Operational experience in the restaurant business is a plus, but not required assuming a professional General Manager will be part of your team. Prospective Franchisees must meet the minimum requirements below to be consider for a Brooklyn Dumpling Shop franchise.
- $1MM net worth*
- $500K liquid capital available for investment*
- Ready to begin development within the next 3-6 months
- Ready to develop a minimum five unit territory in a major U.S. area
*Investment partners may contribute to this requirement
Franchise Support
Brooklyn Dumpling Shop is committed to ensuring impeccable operations at every location. Brooklyn Dumpling Shop provides our franchise partners with the all the resources and support necessary to continually succeed and grow.
Support provided to franchisee includes:
- Real estate / site selection
- Store build-out, construction
- Training systems
- Operational support
- Recipe & menu development
- Marketing & brand building
- Vendor & equipment selection
- Point of Sale system
- Pre-opening, grand opening support
Become a Brooklyn Dumpling Shop Franchisee in 30-Days
STEP 1
Submit an Inquiry Form (Today!)
STEP 2
Speak with Franchise Development Director (within 24 hours)
STEP 3
Submit the Franchise Application (2 days)
STEP 4
Review Application with Franchise Development Director (3 days)
STEP 5
Receive & review Franchise Disclosure Document with Franchise Development Director (5 days)
STEP 6
Schedule Discovery Day with Franchisor (14 days)
STEP 7
Execute letter of intent (16 days)
STEP 8
Become a Franchisee! (30 days)
“THESE EXCITING NEW dumplings WILL BREAK THE INTERNET!”
Rachael Ray
“OMG, OMG! This is the most innovative idea I've ever seen... Bacon Cheeseburger & Pastrami Dumplings”
Patti Labelle
Singer, Author, Entrepreneur, Legend
“This is all about disruption. Disrupting the QSR industry, disrupting traditional kitchen operations, disrupting traditional 30 percent payrolls and bringing back the greatest product distribution machine ever created, the Automat. We believe we’ve created the Tesla of automats, all controlled from your smartphone. I’m excited to show the world our revolutionary new QSR from the 100% contactless drive-thru, to our guests’ relationship with our Automat. Grow big and grow fast. That’s the ethos of our partnership with Fransmart led by Dan Rowe.”
Stratis Morforgen
Brooklyn Dumpling Shop and Brooklyn Chop House Founder
“I’ve never seen anything like Brooklyn Dumpling Shop. Once customers try it, they will be hooked. This is the right concept at the right time – high volume, small footprint, tech-forward, fully co-packed menu built for speed, accuracy and incredible taste. The contactless format is the solution to the biggest problem the restaurant industry is currently facing. It is perfect for franchising and we already have prospects who want to open locations in airports and the largest malls in the country. There will be 1,000 locations across North America and in the top 25 mass gathering areas around the world.”
Dan Rowe
Founder/CEO, Fransmart, global leader in franchise development
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