Our innovative franchise’s priority is providing the Ideal Bite
that keeps people coming back for more. 

2011 / Fast Casual Sandwich Concept – Gourmet Wraps and Salads

Dine-in, Carry-out, Late-Night, Online Ordering, Catering / Lunch, Dinner, Late-Night

Approximately 1,000 sq. ft. / varies by location, on average: 7-days a week, 11:00am-12:00am

Our Story

In 2011, founder Itai Afek opened Wolfnights when he noticed a gap in NYC’s late-night food offerings. Wolfnights was based on combining Mediterranean and Thai Cuisine in unique wraps. The gourmet wraps start as colorful rows of portioned, raw, flavored dough in a refrigerated case. When you order, the dough is pressed and then grilled on a huge iron dome with flames licking up its sides right before your eyes.

The iron dome is called the IronWolf and is modeled after a traditional method of cooking flat bread used by native people in the Mediterranean region. Using the idea of dynamic contrast, the Ideal Bite was born. The ingredients are placed into your wrap in such a way that each bite is ideal and contains: sweet, salty, crunchy, savory, and chewy. Wolfnights serves up healthy and not-so-healthy options, hitting all of your craving needs!

The atmosphere is an inviting, comfortable, cool, urban setting with black porch swing seating at some tables. Wolfnights has been named “Best Wrap in NYC” every year since 2013; the wraps are humongous and unforgettable. This emerging brand is poised for an explosive expansion.

Don’t Fear the Wolf, Join the Pack… while the hottest territories are available.


Itai Afek
Founder, CEO

Franchise Advantage

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Prime for inexpensive conversions of tired brands, prime real estate, & flexible store options from 1,000+ sq. ft.

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Huge fan-base at every location. Wolfnights wrap franchise voted Yelp’s Best Wrap in NYC every year since 2013.

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Wolfnights is poised to be the biggest and fastest growing wrap sandwich franchise in the top 40 media markets in the US.

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Capitalizing on the huge trend of 300 million sandwiches eaten a day in the U.S. by offering unique & delicious wrap sandwich combinations at a competitive cost (U.S. Foods)

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Proven business model, low build out costs, efficient labor model, & limited food waste making it one of the most affordable healthy fast food franchises.

The Numbers

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Multiple Storefronts


Full deposit 1-3 units (or 1-5 for 10+ units), 50% deposit each additional unit

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6% of Gross Sales

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2% of Gross Sales

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1% of Gross Sales

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$322,500 to $588,000

Target Franchisee

Wolfnights is looking for qualified investors who share the same passion for serving customers our highest quality gourmet wraps across the United States. The prospective franchisee should have multi-unit food service operator experience, be hands-on in the operations of their restaurants and adhere to Wolfnights organizational structure requirements and brand guidelines.

Franchise Requirements

Operational experience in the restaurant business is a plus, but not required assuming a professional General Manager will be part of your team. The prospective franchisee must meet the minimum requirements below to be consider for a Wolfnights healthy wrap franchise.

  • $1MM net worth*
  • $500K liquid capital available for investment*
  • Ready to begin development within the next 3-6 months
  • Ready to develop a minimum 5-unit territory in a major U.S. area

*Investment partners may contribute to this requirement

Franchise Support

Wolfnights is committed to quality and consistency at every location and has developed systems which make duplication of our famous recipes and flavors easy for franchisees. We use best in class product partners to guarantee efficient distribution to all restaurants. To ensure impeccable operations at every Wolfnights, we provide our franchisees with the resources and support necessary to succeed.

Support provided to franchisees includes:

  • Real Estate / site selection
  • Store build-out, construction
  • Training systems
  • Operational support
  • Recipe & menu development
  • Marketing & brand building
  • Vendor & equipment selection
  • Business consulting
  • Pre-opening, grand opening support

Quotable Quotes

Without a doubt, one of the best wraps I’ve ever had. Filling, full of flavor, and well worth your money.”

Patrick M.
Restaurant visitor,  New York, New York

“It’s DELICIOUS. It’s flavorful filled with hints and touches throughout its seasoning, sauces, and more. Don’t expect to come here and not get your hands dirty because you will. It’s the ONLY way to eat it.”

Johnny F.
Restaurant visitor, Chicago, IL

“The wraps are flavored naturally with spices like turmeric, and beet juice which adds an extra aromatic depth to the experience. Then I couldn’t have been more pleased that every bite was uniform. Overall 10/10. I cannot wait to go back!”

Amirah W.
Restaurant visitor, Jamaica, NY

“The wrap sandwiches were absolutely HUGE! And topped off with a sauce I wouldn’t mind dipping everything into. The service was great and fast. P.S. Go for the swing seats!”

Wendy C.
Restaurant visitor, New York, New York

“Hold on while I howl…..this place is fantastic. I give Wolfnights two thumbs up….. I can’t wait to go back and try other items on the menu.”

Brenda C.
Restaurant visitor, Woodside, NY

“Stumbled across this place yesterday as I touristed myself around the lower east side and boy o’ boy am I glad I did. Seriously one of the most flavorful and delightful wraps I have had in a long time! Please open one in SF!!”

Michael C.
Restaurant visitor, San Francisco, CA


Wolfnights News


Step 1

Submit an Inquiry Form

Step 2

Speak with Franchise Development Director
(within 24 hours)

Step 3

Submit the Franchise Application
(2 days)

Step 4

Review Application with Franchise Development Director
(3 days)

Step 5

Receive & review Franchise Disclosure Document with Franchise Development Director
(5 days)

Step 6

Schedule Discovery Day with Franchisor
(14 days)

Step 7

Execute letter of intent
(16 days)

Step 8

Become a Franchisee!
(30 days)

Ready to become a successful franchisee?
Click below to complete our franchise application & access the FDD:

(703) 537-5396 connect@fransmart.com

1. Notice Regarding Franchise Offers and Sales

A. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. There are approximately 14 countries and 15 US states that regulate the offer and sale of franchises. The countries are Australia, Brazil, Belgium, Canada (provinces of Ontario, Alberta, Prince Edward Island, New Brunswick and Manitoba), China, France, Indonesia, Italy, Japan, Malaysia, Mexico, Russia, South Korea, Spain, and the United States of America. The US states are California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states or countries, are receiving this message in one of these states or countries, or intend to operate a franchise in any of these states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction.

B. This offering is not an offering of a franchise. In New York (USA), an offering of a franchise can only be made by a prospectus that has been previously filed and registered with the Department of Law of the State of New York. The application for registration of an offering prospectus or the acceptance and filing thereof by the Department of Law as required by the New York law does not constitute approval of the offering or the sale of such franchise by the Department of Law or the attorney general of New York.

2. Notice of Copyright, Registered Marks & Trademarks

A. Wolfnights, IronWolf, Ideal Bite, Don’t Fear the Wolf, Wolf Ketchup, Big Bad Wolf, Wolf Attack, and Wolfie are all registered trademarks of Wolfnights. All Rights Reserved.