FOUNDED / SEGMENT
1990 / Fast Casual – defining a new, thriving, restaurant segment: American Halal Food
REVENUE STREAM / DAY PARTS
Dine-In, Carry Out, Online Ordering, Catering / Lunch, Dinner, Late Night
FOOTPRINT / HOURS OF OPERATION
1,400 – 1,800 sq. ft. / varies by location, approximately 11am – 12pm+
The Halal Guys represents the epitome of the American Dream. This iconic brand’s fascinating origins tale is similar to scores of others who also emigrated to America in search of a better life. As a result of this journey, countless cultural traditions (and cuisines) crossed over into the United States over the years.
The Halal Guys’ story begins in 1990 with three Egyptian founders, who first started a hot dog cart in New York City, then switched to selling halal food because there was practically no authentic halal food to be had in the five boroughs. Word spread about the unique American Halal Food they offer, and its fanbase quickly expanded to Muslim taxi drivers, who made the cart on 53rd & 6th Avenue, in the heart of Midtown, their new destination for fresh, delicious halal food at affordable prices. These same drivers helped spread the word about the brand’s unique platter to a much larger, diverse demographic of locals and tourists eager to experience new and exotic tastes, textures, and flavors. This resulted in making The Halal Guys in 2017 both the #1 most Yelped restaurant and the top restaurant in New York City when asked Siri on an iPhone.
The Halal Guys’ original carts operated around the clock, serving its guests in signature long lines that extended down the block. From lunch rushes to late-night food runs, the brand has always been here for its guests. The continued, enthusiastic demand for its fresh, delicious food and warm hospitality justified its expansion to bring authentic American Halal Food both across the nation and worldwide. The Halal Guys is now a global enterprise, with 94 locations and over 400+ new restaurants in development worldwide.
The Halal Guys’ unique year-over-year popularity and franchise business success has gained the attention of established Five Guys, Subway, Denny’s, Elevation Burger, Dunkin, and Caesar’s Palace franchisees who have chosen The Halal Guys as their next emerging restaurant brand.
Abdelbaset Elsayed, Mohammed Abouelenein, Ahmed Elsaka
The Halal Guys
Unique in-demand concept, perfect fit for prime real estate & flexible conversion options from 1,400 sq.ft. – 1,800 sq.ft., with excellent unit economics
Strong mainstream demand, proprietary ingredients, & leverage of the famous brand name, trademarks, PR, & consistent nationwide customer loyalty at every location
Emerging restaurant franchise opportunity going fast – dozens of open locations & hundreds in development, experienced management team, leader of the American halal segment
Real estate, project management & full supply line support, plus training & operational support for franchisees, managers & employees
Grow your franchise portfolio; established Five Guys, Subway, Deny’s, Elevation Burger, Dunkin Donuts, & Caesar’s Palace franchisees have chosen The Halal Guys as their next emerging brand
MULTI-UNIT DEVELOPMENT FEE
Full deposit 1st unit, 50% deposit each additional unit
6% of Gross Sales
WORLDWIDE CREATIVE FUND
2% of Gross Sales
LOCAL STORE MARKETING
1% of Gross Sales
START UP COSTS
$315,600 – $926,500
The Halal Guys is seeking franchisees that are focused on exceptional operations and customer service and looking to build multi-unit franchise territories. Franchisees must demonstrate substantial business experience and possess a true passion for The Halal Guys brand and the American halal food concept.
In addition to your business experience (preferable in the restaurant industry), we request a professional General Manager be part of your team. Prospective franchisees must meet the minimum requirements below to be consider for a The Halal Guys franchise.
- $1.5MM net worth*
- $1MM liquid capital available for investment*
- Ready to begin development within the next 3-6 months
- Ready to develop a minimum 5-unit territory in a major U.S. area
*Investment partners may contribute to this requirement
The Halal Guys franchise owners benefit from comprehensive training and support systems designed to increase business value and operational efficiency.
Support provided to franchisees includes:
- Use of the famous brand name & trademarks
- Marketing & brand building
- Proprietary recipe access (including sauces) & menu development
- Real estate, site selection
- Store build-out, construction
- Training for franchisees, managers & employees
- Operational, project management support
- Vendor & equipment selection
- Business consulting
- Pre-opening, grand opening support
“Working with The Halal Guys and Fransmart has been an amazing experience. The brand has an incredible cult following and we’re excited to bring that unique flavor here to Southern California. Since becoming a franchisee, we’ve had tremendous support from corporate on all sides, and tons of success as we’ve attacked the real estate market around us to add more units.”
Franchisee, The Halal Guys, CA
“What began as a humble New York meat cart is now a full-on global franchise (seriously, you’ll find The Halal Guys in other locations from Wisconsin to the Philippines). Yet its midtown Manhattan location still attracts some of the city’s longest lines for street food — no small feat — wooing office workers, cab drivers and tourists alike with gyro sandwiches and chicken over rice, slathered in proprietary red and white sauces.”
“Just one look at The Halal Guys long lines and you see it’s loyal customers from all walks of life waiting for delicious food. That right there is the definition of a successful franchise. The brand’s small-footprint, high-volume stores are attractive to franchisees and make it easier to find affordable real estate in an increasingly tough market. The Halal Guys is absolutely the right brand at the right time.”
Dan Rowe, Fransmart CEO
Excerpt from: New York Daily News
“As to why the brand has become so strong, appearing on the to-do lists of tourists and standing above countless imitators… It’s the white sauce, always the white sauce, that draws everybody in, from uniformed cops to dainty girls whose palates otherwise incline to macarons… Get ready to taste it, America – and beyond.”
The New York Times
“The original Halal Guys in Manhattan is a thing of local legend: a food cart that became a word-of-mouth phenomenon with long lines day and night. After signing with consulting firm Fransmart, The Halal Guys has been growing their franchise to hundreds of brick-and-mortar stores in the U.S. and overseas.”
“On any given day in Manhattan, be it a balmy 80-degree afternoon or after midnight in the dead of winter, a long line of people can be seen snaking up the sidewalk in front of The Halal Guys. So how does a concept go from a lone street cart to a chain that’s rapidly being replicated across the globe? The answer, of course, is franchising.”
The Halal Guys News
BECOME A THE HALAL GUYS FRANCHISEE IN 30-DAYS
Submit an Inquiry Form
Speak with Franchise Development Director
(within 24 hours)
Submit the Franchise Application
Review Application with Franchise Development Director
Receive & review Franchise Disclosure Document with Franchise Development Director
Schedule Discovery Day with Franchisor
Execute letter of intent
Become a Franchisee!
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