Jon Taffer’s new innovative restaurant concept is anticipated to open doors at its first location by summer 2020, with plans for nationwide expansion
September 13, 2019 // Franchising.com // ATLANTA – Taffer’s Tavern, the innovative restaurant concept created by award-winning hospitality expert and world-renowned business consultant Jon Taffer, signed its first multi-unit franchise agreement to bring five locations to Georgia. Featuring a high-volume, hoodless/ventless restaurant format with a small footprint, Taffer’s Tavern disrupts the casual dining segment by leveraging the latest technology to produce high-quality food and beverage offerings without the need for a commercial kitchen. The first franchise location is anticipated to open in Atlanta by next summer.
The concept’s Georgia franchise partner, Five Guys Taverns, LLC, signed a multi-unit deal to bring to life a concept that builds on Taffer’s decades of hands-on consulting experience and offers a best-in-class beverage program coupled with the most interesting, delicious bar fare. With a streamlined kitchen design and advanced food preparation methods, Taffer’s Tavern requires less space and fewer employees than traditional casual dining restaurants.
“We were immediately drawn to the idea of ‘tavern dining’ and creating a gathering place for people that provides unique, superior menu items at an affordable price,” said Hemant Suri, new Taffer’s Tavern franchisee and member of Five Guys Taverns, LLC. “Jon has managed to engineer a restaurant concept that streamlines operations without compromising the food quality, and we are thrilled to be the first franchisees for this break-out brand.”
Leveraging his extensive industry knowledge and business acumen, Taffer has defined a “new casual” dining experience and franchise offering with Taffer’s Tavern. To facilitate growth for the emerging brand, Taffer has partnered with Fransmart, the industry-leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, and Qdoba Mexican Grill, as the exclusive franchise development partner for Taffer’s Tavern.
“Taffer’s Tavern is my solution to the inefficiencies and pain points associated with the restaurant industry that I have witnessed over the years,” said Taffer. “By reimagining traditional operations and eliminating the need for costly hood and ventilation systems, Taffer’s Tavern will disrupt the industry, enable franchisees to maximize their investment and deliver a first-rate dining experience. Georgia is a prime market for the first Taffer’s Tavern concept and I look forward to working with Five Guys Taverns, LLC to bring my vision to Atlanta – and beyond.”
Together with Fransmart, Taffer is currently seeking experienced franchisees to continue bringing the Taffer’s Tavern concept to the 50 largest media markets throughout North America.
About Jon Taffer
Jon Taffer is a highly-reputed Entertainer, Entrepreneur, Consultant, and Thought Leader with more than 35 years of success in the entertainment, hospitality, and nightlife industries. Leveraging extensive global experience with powerhouse brands and award-winning ventures, Jon is a valuable asset for companies seeking guidance on transformation, training programs, and “reaction management strategy.” His broad areas of expertise include product and brand recognition, merchandising promotions, customer acquisition, product marketing, go-to-market strategy, television, and public speaking. Starring as the host and Executive Producer of Bar Rescue on Paramount Network, the high rated show is currently in its seventh season. Bar Rescue is a non-scripted reality show that spotlights Jon as he saves failing bars from looming closure, utilizing his four decades of unprecedented industry experience and trademarked Reaction Management strategy to consult on everything from menu design to cost management; the show is on track to exceed 170 episodes in 2018. Concurrently, Jon runs Taffer Virtual Teaching, his digital teaching platform, and Taffer Dynamics, his business consulting firm. Over the years, he has consulted for a range of well-known brands, including the NFL Network, Ritz-Carlton Hotels, Hyatt Hotels, Marriott Hotels, Holiday Inn Hotels, Sheraton Hotels, Intercontinental Hotels, Peninsula Hotels, TGI Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue, Wolfgang Puck Express, Anheuser-Bush and the N9NE Steakhouse at Palms Casino Resort. Jon has been featured in numerous international publications such as Forbes Magazine, Entrepreneur, Rolling Stone, and The New York Times, among other prominent media outlets. He has appeared as a guest on shows ranging from Rachael Ray to Jimmy Kimmel Live to Good Morning America and continues regular appearances on Varney & Co. on the Fox Business News, and as a guest on many other major news networks. For more information, visit www.jontaffer.com.
As the leading franchise development firm in the country, Fransmart turns emerging restaurant concepts into successful national and global brands. Founded by Dan Rowe, the man who identified and grew brands such as Five Guys Burgers & Fries and Qdoba Mexican Grill from single unit businesses to the powerhouse chains they are today, Fransmart’s formula for success is finding emerging brands ripe for expansion and building successful multi-unit franchise businesses across the U.S. and globally. Fransmart’s current and past franchise development portfolio brands have opened more than 5,000 restaurants worldwide, and facilitated franchise investments that have cumulatively generated 1-billion in revenues to date. For more information, visit www.fransmart.com.