Mamoun's Banner Image

The oldest and most famous falafel shop in the country,
authentic Middle Eastern food franchise using only the freshest ingredients

Mamoun's Food

FOUNDED / SEGMENT
1971 / Fast Casual – authentic Middle Eastern cuisine with signature menu

Mamoun's Food

REVENUE STREAM / DAY PARTS
Lunch, Dinner, Late-Night, Catering / Lunch, Dinner, Late Night

Mamoun's Food

FOOTPRINT / HOURS OF OPERATION
1,400 – 1,800 sq. ft. / varies by location, approximately 11am – 2am

Our Story

Mamoun’s Falafel has been serving high quality Middle Eastern food since it first opened its doors in New York’s Greenwich Village in 1971. The family-owned restaurant is not only the oldest falafel restaurant in the city, but also the most famous. Loyal fans range from native New Yorkers and tourists, to famous actors and musicians.

Mamoun’s Falafel makes everything from scratch using only the freshest ingredients, finest imported spices, and signature recipes. They were highlighted on ‘Best Cheap Eats in the U.S.’ and quoted by celebrity Chef and TV host Rachael Ray as the “best falafel I’ve ever had on the planet… Period!”

Mamoun’s Falafel franchises are booming across the country having caught the attention of large multi-unit franchisees as their next emerging brand in major markets across the U.S. and internationally.

Mamoun's Founder

Hussam Chater
Owner
Mamoun’s Falafel

Franchise Advantage

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Perfect fit for prime real estate & flexible conversion options from 1,400 – 1,800 sq. ft.

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Commissary driven menu & ‘Mamouniversity’ provides a highly effective, affordable franchisee support system

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Capitalizing on the trend, 66% of consumers are eating a wider variety of ethnic cuisine compared to 5 years ago (National Restaurant Association)

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Everything from scratch using only the freshest ingredients, finest imported spices, & signature recipes

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Mamoun’s Falafel is now the fastest growing Middle Eastern fast casual restaurant franchise in the world

The Numbers

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FRANCHISE FEE

$40,000

Multiple Storefronts

MULTI-UNIT DEVELOPMENT FEE

Full deposit 1-3 units (or 1-5 for 10+ units), 50% deposit each additional unit

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ROYALTIES

6% of Gross Sales

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WORLDWIDE CREATIVE FUND

2% of Gross Sales

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LOCAL STORE MARKETING

1% of Gross Sales

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START UP COSTS

$672,890 – $1,191,200

Quotable Quotes

“I started eating at Mamoun’s Falafel in the early 80’s… My favorite was and still is the falafal platter with pita bread. Mamoun’s always has a crowd but the counter guys are quick and friendly. I’m always grateful that Mamoun’s Falafel where I started loving this kind of food!!!”

Kevin S.
Restaurant visitor, Manhattan, NY

“I ordered the famous falafel with tahini sauce, it was packed with flavor, lightly fried with a thin breading, moist, and with a smooth inside. This was hands-down the freshest falafel I’ve ever had. Looking for delicious Mediterranean food? This is the place you’ve been looking for.”

Amber C.
Restaurant visitor, Chicago, IL

“I decided to get the Falafel Sandwich and it was warm and freshly made. Service: They were super nice and were accommodating. Would I go back? 100% yes, food is beyond delicious and service was amazing.”

Prathyusha Y.
Restaurant visitor, Irvine, CA

“Hands down one of the best falafel places that I have ever been to on my life. Where this place really shines is their shawarma and falafel. Never have I had a juicer or more tender meat, I can say with great pride that I inhaled my order in a matter of minutes.”

Momin C.
Restaurant visitor, Roseville, MN

“Growing up vegan I was very lucky my parents knew of this great spot to get our bellies full of great food. The falafels “sandwiches” have all of the right components, including a sauce with secret ingredients that give it a little extra something tasty. Mamoun’s is always on my list of must eat!!!”

Serena W.
Restaurant visitor, Point Loma, San Diego, CA

“I had never eaten falafel before I tried Mamoun’s. It has completely changed my life. Now I visit at least twice a week and never feel guilty about eating this truly fantastic food. The staff is kind and now knows my face and my order! I can’t say enough wonderful things about this incredible establishment.”

Elizabeth E.
Restaurant visitor, New York, NY

The Market

UNITS OPEN

  • St. Marks Pl., NYC
  • MacDougal St., NYC
  • Syossett, NY
  • Fort Lee, NJ
  • Hoboken, NJ
  • New Brunswick, NJ
  • Princeton, NJ
  • New Haven, CT
  • Philadelphia, PA
UNDER DEVELOPMENT

  • Atlanta, GA
  • Athens, GA
  • Illinois
  • Los Angeles, CA
  • New Jersey

Target Franchisee

We’re looking for passionate and dedicated franchisees with experience owning and operating multiple franchise units within a territory, or qualified investors ready to invest in the country’s largest and fastest growing Middle Eastern food restaurant franchise.

Franchise Requirements

Operational experience in the restaurant business is a plus, but not required assuming a professional General Manager will be part of your team. Prospective Franchisees must meet the minimum requirements below to be consider for a Mamoun’s Falafel franchise.

  • $1MM net worth*
  • $500K capital available for investment*
  • Ready to begin development within the next 3-6 months
  • Ready to develop a minimum 5-unit territory in a major U.S. area

*Investment partners may contribute to this requirement

Franchise Support

Mamoun’s Falafel franchise owners benefit from comprehensive training and support systems designed to increase business value and operational efficiency.

Support provided to franchisees includes:

  • Recipe & menu development for Middle Eastern food
  • Real estate / site selection
  • Store build-out, construction
  • Business consulting
  • Training systems
  • Operational support
  • Recipe & menu development
  • Marketing & brand building
  • Vendor & equipment selection
  • Point of Sale system
  • Pre-opening, grand opening support

Mamoun’s Falafel News

BECOME A MAMOUN’S FALAFEL FRANCHISEE IN 30-DAYS

Step 1

Submit an Inquiry Form
(Today!)

Step 2

Speak with Franchise Development Director
(within 24 hours)

Step 3

Submit the Franchise Application
(2 days)

Step 4

Review Application with Franchise Development Director
(3 days)

Step 5

Receive & review Franchise Disclosure Document with Franchise Development Director
(5 days)

Step 6

Schedule Discovery Day with Franchisor
(14 days)

Step 7

Execute letter of intent
(16 days)

Step 8

Become a Franchisee!
(30 days)

Ready to become a successful franchisee?
Click below to complete our franchise application & access the FDD:

(703) 537-5396 connect@fransmart.com

1. Notice Regarding Franchise Offers and Sales

A. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. There are approximately 14 countries and 15 US states that regulate the offer and sale of franchises. The countries are Australia, Brazil, Belgium, Canada (provinces of Ontario, Alberta, Prince Edward Island, New Brunswick and Manitoba), China, France, Indonesia, Italy, Japan, Malaysia, Mexico, Russia, South Korea, Spain, and the United States of America. The US states are California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states or countries, are receiving this message in one of these states or countries, or intend to operate a franchise in any of these states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction.

B. This offering is not an offering of a franchise. In New York (USA), an offering of a franchise can only be made by a prospectus that has been previously filed and registered with the Department of Law of the State of New York. The application for registration of an offering prospectus or the acceptance and filing thereof by the Department of Law as required by the New York law does not constitute approval of the offering or the sale of such franchise by the Department of Law or the attorney general of New York.